Victor pet foods maker Victor Pet Food has been hit with a major sanction after the Food Safety and Standards Authority (FSSA) accused the company of “deliberately misleading” customers on the purity of its pet food, which is produced in the US.

Sources said the FSA found that the pet food was adulterated, and not properly labeled.

The FSA said the company misled consumers by failing to provide the full list of ingredients in the food, saying it did not contain any allergens.

“It is important to note that this was not the case and we are very satisfied that it has been corrected,” FSSA spokesperson Joanna Kelly said.

Victor Pet Food spokesperson, said the consumer has been provided with the full ingredients list, and there was no change to the brand’s purity.

“We are currently in the process of taking corrective action,” Ms Kelly said, adding that Victor Pet Foods was cooperating fully with the FDA.

The company had been in talks with the regulator for the last two months over its pet foods, but the talks were stalled as it did no research into the ingredients, said a spokesperson.

The food is sold by Victor Petfood and is packaged under the name Victor PetFood USA Inc. Victor Pet food has been around since 1997, but has been struggling in recent years, having experienced an increase in the popularity of food allergies and obesity.